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This Family-Owned Seed Company Is Telling—and Saving—the Stories of Heirloom Seeds

The Persian melon, a honey-sweet, orange-fleshed variety dating back to its namesake empire and the progenitor of all American cantaloupes, was a standard in American gardens for two centuries, but it is now virtually unseen and in need of rescue. Montana lavender clay corn, with its striking, deep purple kernels, was blended by a Montanan corn breeder who used a Mandan tribe variety that once passed through the hands of Lewis and Clark and Thomas Jefferson. The buena mulata pepper, a chameleon variety that fruits violet and pink, then ripens through orange and brown to a final red, was extremely rare but rescued from obscurity in the 1940s by Horace Pippen, a black veteran and folk artist who traded his seed collection for therapeutic bee stings.

All of them heirlooms; all of them now safely kept and made available to gardeners around the country to grow for a few dollars. This is the world of Jere Gettle.

Heirlooms: The word itself has an emotive effect, something meaningful, something passed down, something belonging to the family. And indeed, many of these are generational family treasures, fruits and vegetables that have been around and passed down for years. For Gettle, they appeal to his “passion of always finding something new and unique, and telling the story about a family, a region, or country where [it] came from,” he said. In 1998, when he was 17 years old, he founded Baker Creek Seed Company as a tiny, one-man purveyor dedicated to finding and sustaining these myriad varieties. Today, with his wife, Emilee, and a staff of more than 100, Gettle manages the largest catalog of heirloom seeds in North America.

The seed company, named for a creek not 1,000 feet off the back door of its public store, occupies 17 acres 5 miles north of Mansfield, Missouri, a town of about 1,200. Yet this year, Baker Creek is mailing out 1.5 million full-color seed catalogs filled with more than 1,000 heirloom plants.

(Baker Creek Heirloom Seed Co./RareSeeds.com)

Humble Roots

Gettle grew up in the Boise Valley, but on the Oregon side of the border—an area of great soil, he pointed out. “Everyone pretty much farmed or gardened at least on some scale,” he said. His paternal grandmother, born in Mexico, lived on the same property, growing the crops she remembered from her childhood; his other grandmother lived 15 miles down the road and raised many varieties of squash. His parents grew and preserved much of their own food. They’d visit cousins “and everyone was basically talking about what they were growing, what was ripe.”

His earliest memories are of the garden, of spending time there with his grandmother, and of sitting nearby as she cooked tamales and other homegrown foods over an old wood stove, while he, curiously, paged through seed catalogs—the way other kids might flip through comics or story books. “It’s kind of how I almost learned to read,” he said. …

(Baker Creek Heirloom Seed Co./RareSeeds.com)

(This is a short preview of a story from the January Issue, Volume 3.)