Privacy Policy

Who We Are

American Essence magazine (“American Essence,” “our,” “us,” or “we”) gathers and processes your personal information in accordance with this privacy notice. This notice provides you with the necessary information regarding your rights and obligations, and explains how, why, and when we collect, process, and use your personal information.

This Privacy Policy is part of American Essence’s Terms of Service and applies to your use of American Essence’s websites (e.g., ), or other products or services from us (collectively, the “Services”). 

Please note that this Privacy Policy does not govern the practices of third parties, including our partners, third party service providers, marketing providers, and/or advertisers, even when those services are branded as or provided on behalf of American Essence.

By using our services and/or making the choices you made when registering with us, you acknowledge that you have read and accepted the terms of this Privacy Policy and our Terms of Service, and you are consenting to our collection, protection, use, retention, and disclosure, subject to the terms and conditions set-forth below in this Policy, of your personal information. If you elect to not provide the information we require, we may not be able to provide all of our services to you.

If you do not agree to the terms of this Privacy Policy, please do not use our Sites or our other Services. We may make changes to this Privacy Policy from time to time. Your continued use of our Site and other Services following the posting of any changes to this Privacy Policy will indicate your acceptance to these changes. We will post any Privacy Policy changes on this page. Please check back frequently to see any changes.

Information That We Collect

We collect your information in several ways, including: Information we collect from you; Information we collect from when you use our Services; and Information we collect from third parties. When you use our Services (e.g., purchase a subscription or browse our site etc.), we may request and you may provide your personal information to American Essence. American Essence collects, uses and processes your personal information to provide our Sites and Services to you, and to meet our legal, statutory and contractual obligations. The specific information we collect depends upon your use of the Sites and our other Services, as described below.

“Personal information” is information that identifies you as an individual or relates to or is reasonably capable of being associated with an identifiable individual, and includes the data sets referred to below.

The personal information that we may collect includes:

-Your name;

-Your Email (only applicable to account registration and for our newsletter service and subscription);

-Your billing and contact information, such as your name, address, telephone number (only applicable to subscription services);

-Your IP address and unique user/device identifiers;

-Your payment card or other online payment information;

-Your purchasing history and subscription information;

-Browser type and browsing history;

-Device type and other device information;

-Operating system;

-Information on user activity/behaviors, interests, and preferences on our Site and apps; and

-Information from third parties and other databases.

How We Collect Your Information

The personal information is collected in several different ways, including: registration forms to sign up for our online and offline Services, billing and other sources.

How We Use Your Personal Information

American Essence takes your privacy very seriously. The purposes and reasons for collecting, processing, and using your personal information are detailed below:

-To provide you with the subscriptions, content, other information, and other Services that you seek from us;

-to improve the contents of the Sites and apps to serve you, and make them more suitable to your needs and increase their usability;

-to analyze how you and other users interact with our Sites;

-to provide customer support;

-to communicate with you about your account, your subscription or other transactions;

-to make your navigation more pleasant and personalized, with our products (such as contents) and services personalized to you;

-to facilitate your experience;

-to analyze and develop our new products and services for the interest of users;

-to send you newsletters, offers or other communications about our products and services, such as special or promotional events, including services, products, or events, or other materials;

-to detect, investigate, and prevent activities that may violate our Terms of Service or other policies, or which may be fraudulent or illegal;

-in specific cases we will be contractually obligated to share your data with one of our third party partners explained above.

In these instances, we will make it clear that the third party partners, which the data you share will be transferred to, follow applicable privacy and data protection regulations.

Sharing Your Personal Information

We may share or disclose your personal information to help provide our Services to you. For instance, we may share your information with our affiliated companies and service providers to respond to your requests or process your subscriptions. We may also provide your Personal Information to third party service providers who assist us in providing certain services. For example, we may share the information we collect from you with our cloud hosting service providers.

We may also disclose or share your information for the following purposes:

  1. To facilitate and improve the quality of our Services.
  2. To protect our users and network against fraud and security threats.
  3. To comply with a legal obligation.
  4. To protect and defend our rights or property.
  5. To prevent or investigate possible wrongdoing in connection with the Services.
  6. To protect the personal safety of individuals or the public.
  7. To protect against legal liability.
  8. When there is a good faith belief that such action is necessary to investigate or protect against harmful activities to our guests, visitors, associates, or property (including the Websites), or to others. This may include disclosures to law enforcement to investigate potential criminal activity or other civil violations.

We may share your information with our affiliated companies within American Essence family;

  1. our third-party service providers, to analyze how users use our websites and apps, track user interests, trends and patterns in order to serve you personalized content which is relevant to your interests;

American Essence uses third-party service providers and business partners to provide certain services and business functions as detailed throughout this Privacy Policy. In those instances, the applicable third-party partners collect and process your data governed by their privacy policy.

In certain situations, we will only share your information with your consent, as noted below.

We may from time to time be required to provide information to law enforcement or other governmental authorities pursuant to a warrant, court order, or other lawful process.

Sharing your Personal Information with Our Advertising and Marketing Partners

Some of the above sharing and use of your information is only done where we have obtained your consent to do so. For example, we may ask your consent to provide your personal information, including IP address information, interest data, unique IDs and other information to certain third parties that help us advertise and market our services. In those instances where we ask your consent, we will only share your information with those third parties where you have given us permission to do so. You can withdraw your consent at any time by contacting us at using the contact information listed in the “Exercising your Privacy Rights” section below.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties for their own marketing purposes.

International Transfers of Personal Information

American Essence is headquartered in the United States, and its Services are designed and intended for audiences within the United States. If you reside outside of the United States and access our Services, you acknowledge that your information will be collected and transmitted to the United States. Please do not use our Services if you do not agree to this transfer. Some of our third-party service providers such as Google, Facebook, and Twitter are U.S. companies. Data transmitted to those service providers are done in accordance with their respective privacy policies.

Security Measures

American Essence takes your privacy seriously and we take reasonable measures and precautions to protect and secure your personal information. This includes implementing physical, technical, administrative, and other safeguards to protect you and your information from unauthorized access, alteration, disclosure or destruction.
Encryption is our security strategy to ensure the stored personal information can be accessed only by the authorized roles and services with audited access to the encryption keys.

Personal information is encrypted and stored in a private and isolated environment for extended security.

Consequences of Not Providing Your Data

You are not obligated to provide your personal information to American Essence. However, there may be times where your information is required for us to provide you with our Services, deliver requested products, or provide you with the content, feedback, or other materials that you request from us. In certain situations, we will not be able to offer some or all of our products or Services to you without requesting or collecting your personal information.

How Long We Keep Your Data

American Essence retains your personal information for as long as necessary for the purpose for which it is collected, to provide you with our Services, such as our Sites and apps.

Our Policy on “Do Not Track” Signals

We do not support “Do Not Track.” Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable “Do Not Track” by visiting the “Preferences” or “Settings” page of your web browser.

We may track users across time and over different websites or platforms.

Your Privacy Rights

Individuals may have certain rights over their personal information under particular laws. Please see the following sections regarding the rights you may have over your information:

1. Your Rights Under Canada’s Personal Information Protection and Electronic Documents Act

We intend to allow Canadian residents to exercise their rights under the Personal Information Protection and Electronic Documents Act (“PIPEDA”). Although applicable data protection legislation in relevant jurisdictions may afford similar rights, there may be circumstances where some of these rights do not apply under or are modified by, local law. American Essence takes reasonable steps to allow you to correct, amend, and delete your personal information, and exercise other rights available under applicable law. We therefore inform you that, where applicable under relevant law, you are entitled to the following:

—Right to Access / Disclosure: The right to have access to your personal data upon simple request – that is, you may receive a copy of such data upon receipt of a verifiable request, along with other information related to the processing.

—Right to Correction/Rectification: The right to correct your personal data if you find it is inaccurate, incomplete or obsolete.

—Right to Deletion: The right to obtain the deletion of your personal data in the situations set forth by applicable data protection law.

2. Notice to California Residents

American Essence is a non-profit, 501(c)(3) organization. Under the California Consumer Privacy Act of 2018 (“CCPA”), certain for-profit organizations that do business in California and collect personal information about California residents are subject to privacy disclosure, access, and deletion requirements. Because American Essence is a non-profit, it is not subject to the CCPA at this time.

California residents may have separate rights under California law regarding direct marketing disclosures, as described below.

Your California Privacy Rights Regarding Direct Marketing Information

California law allows California residents once a year to request information regarding our disclosure of your personal information, if any, to third parties for those third parties’ direct marketing purposes during the preceding calendar year. This information includes:

  1. The categories of information we disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year;
  2. The names and addresses of third parties that received the information; and
  3. If the nature of the third party’s business cannot be determined from their name, to obtain examples of the products or services marketed.

Exercising your Privacy Rights

As described above, you may have certain rights to access, delete, or otherwise control the use, collection, and/or disclosure of their information. Once American Essence receives and confirms a verifiable consumer request, we will work to promptly process such request. The need to verify an individual’s identity is critical to protecting your information, and ensuring that your information is not shared with anyone pretending to be you or someone who is not authorized to act as your agent on your behalf. To that end, we must be able to verify your information in order to process your request.

You may submit a verifiable request via the following:

By email: [email protected]

By phone: 1 (888) 805-0203

By mail: 5 Penn Plaza, Fl 8, New York, NY 10001

Please provide sufficient information for us to determine if this applies to you. Please include “Privacy Rights Request” in the Subject line of your email. In the body of your request, please include your full name, year of birth, telephone number, email address and/or user name at American Essence, complete mailing address (street name and number, city, state, and zip code) so that we can process your request.

We will ask you to provide information about yourself so that we can verify your identity as part of this process. This information may include your name, address, account information, and any other information deemed necessary by American Essence to reasonably verify your identity, to ensure that your information is not shared with anyone impersonating you. Once we have verified your identity, we will work to fulfill your request in a timely manner. Please note there may be some situations in which we are unable to fulfill your request, such as if we cannot find any information about you within our systems. Additionally, we may not be able to honor a deletion request in some situations, such as if your information is necessary to fulfill the Services you requested or meet a legal obligation. We will inform you whether we can fulfill your rights request.

We may ask for additional information if we have difficulty confirming your identity. We will not share your information or honor other requests in those situations in which we are unable to confirm a request for your information is a “verifiable request.”

Lodging A Complaint

American Essence only processes your personal information in compliance with this privacy notice and in accordance with the relevant data protection laws. If you would like to raise an issue or lodge a complaint directly with American Essence, please contact us using the information below.

American Essence
Address: 5 Penn Plaza, Fl 8, New York, NY 10001
Telephone: 1 (888) 805-0203

Update to Our Privacy Policy

American Essence may update this notice from time to time. All changes will be posted and updated here. We will notify you directly by email (if we hold one for you) or by other appropriate means if any significant changes occur. Any changes to the privacy policy will become effective when the updated policy is posted. We advise you to check back here frequently to review the most current version of this notice.

Other Questions?

If you have other questions, contact us by
sending an email to the following address: [email protected]
writing to the following postal address: 5 Penn Plaza, Fl 8, New York, NY 10001

This statement was last updated in June, 2023.